🏢 RTC PropTech Platform
Smart Property Management for East Africa & Beyond
📊 Market Analysis
Industry Overview
The global PropTech market is accelerating, yet many regions still rely on paper-based, informal lease agreements and manual tenant screening. In markets like East Africa, the lack of centralized credit scoring makes "trust-based" renting a high-risk endeavor for landlords.
🔍 Market Size Calculator
Target Market
- Primary: Middle-to-high-income residential and commercial landlords in Dar es Salaam and similar urban hubs.
- Secondary: Expats and local professionals (like the 30–45 age demographic) looking for verified, high-quality "Ground Floor" or "Office/Storage" units.
- Global: Institutional investors looking for data-driven management of African real estate portfolios.
🎯 Target Market Identifier
Competitive Analysis
While platforms like Zillow or AirBnB dominate the West, RTC focuses on the Local-to-Global Compliance Gap. We provide the legal framework (Tenancy Agreements) and verification processes (NIDA-integrated screenings) that international competitors lack in the local context.
🛠️ Products and Services
1. Smart Screening Pro
A comprehensive digital portal for background checks, verifying NIDA IDs, employment history, and previous landlord references (as seen in the case study).
📋 Tenant Screening Form
2. Automated Lease Management
Standardized, legally-vetted bilingual (English/Swahili) contracts that include specific clauses for maintenance, late fees (TZS 5,000/day), and security deposits.
📝 Lease Agreement Generator
- Late payment fee: TZS 5,000/day
- Maintenance responsibilities
- Security deposit terms
- Renewal options
- Notice period requirements
3. Financial Dashboard
A portal for tenants to pay rent via mobile money (Tigo Pesa, M-Pesa) or NMB Bank, providing landlords with real-time liquidity tracking.
💰 Rent Payment Calculator
📈 Landlord Revenue Tracker
📈 Marketing and Sales Strategy
Customer Acquisition Strategy
We will employ a "B2B2C" model. By partnering with real estate agents (Wakala) like Hamid Mohamed Kamus, we integrate our software into their existing workflow, gaining access to their entire portfolio of landlords.
Pricing Strategy
Freemium
Basic tenancy forms
- Standard lease templates
- Basic contract generator
- Email support
Premium Screening
Per comprehensive background check
- NIDA ID verification
- Employment history check
- Previous landlord references
- Credit history report
Full Management
Of monthly rent collected
- Automated rent collection
- Financial dashboard
- Real-time reporting
- Legal compliance tools
- Priority support
💵 ROI Calculator - Which Plan is Right for You?
Marketing Channels
- Direct Sales: Targeting property developers in Mbezi Beach, Kinondoni, and Masaki.
- Digital: LinkedIn and Instagram campaigns targeting "Real Estate Investors Tanzania."
- Partnerships: Integration with local banking apps for seamless rent payments.
- Tenancy Screening Form – Isaac Avity Kasongoyo (2025)
- Legal Template: Standardized 6-month renewable Lease Agreement (Hekima Road Property)
- Verification Data: NIDA Integration protocols and Credit History samples
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